Friday, May 18, 2012
Nike Football: My Time Is Now
Which other brand do you know that could take 100s of youngsters with dreams of becoming the next big thing in world football and put them in the same advert as current superstars? Only Nike. This should be an example to other brands about digital marketing. Nike slashed their traditional ad budgets and tripled their digital spend....and they are winning. Nike are leaders and digital is the future, makes sense doesnt it? Adverts like theres are the reason I fell inlove with the industry all those years ago. LeBron James in a football ad....swag.