Saturday, September 2, 2017


Music is really one of the most powerful things in the world. The right playlist literally can double my productivity if it syncs with my mood (mostly sad #SadBoyz2004eva).

I'll try and drop playlists on here of what I've been bumping recently. Musically we've been blessed over the past few weeks, at least if you're into the shit I'm into. This is what I've been digging lately...

Sunday, August 13, 2017


Success is a crazy thing. When I say success, I don't mean money or material things, I simply mean achieving long term personal goals. So why is success a crazy thing? Because, the effort you've put in and sacrifices you've made can change you, a lot, without you even noticing until you get to your finish line.

More often that not that change is a very good thing, because if you haven't grown then did you really even do anything significant? Reaching your personal mountain top, if you've really worked for it, can bring many unexpected gifts and blessings over and above your original goal. This clip from a J. Cole interview sums up what I'm trying to say perfectly. It gets there at around the 2:00 minute mark. For me personally, my hustle this far has shown me that there only a handful of things that really matter in life: family, reputation & creating good karma.


Thursday, July 13, 2017


Always been Nipsey fan (even though he got my dream girl pregnant) and if you know me, then you know how much of a Dom Kennedy guy I am.

"Look at my life my friend, I got the right to win
I put the grinding in, even on them nights when the lights was dim
When my hope was low, I found light within
I know it’s ups and downs so every loss I took I knew to strike again
And I be saying a lot, that’s a priceless gem
And if we living in hell is it alright to sin?
I had a goal to chase, a life to live
I tried to wash my hands, pulled me right back in"

Wednesday, July 12, 2017

Late Night Career Pointers

I think I'll start dropping some knowledge from my career in marketing and advertising on this blog as much as I can. I know I could probably get a fancy .com address but I'm going to do it here because I started this thing when I was student so I'll use it as a marketing professional.

This marketing industry will have you fooled into thinking it's all glamour, travel, celebs, athletes, artists & parties all the time. It's fucking work. Behind those IG stories and champagne flutes are stressed out, emotionally burnt out people that hustle. If you see me on a plane or at an event there's 99% chance I'm tense AF because I take success very personally. I say all that to say this, if you're not willing to sacrifice your personal time and relationships then this lifestyle/entertainment/marketing life is not for you.

If you're at varsity or trying to break into the industry then my advice to you is go work for agency. Never go corporate or brand side first. A 5 year stint at agency will show you pressure, stress and hell but will be so rewarding in the end. It'll make client side feel like a cake walk.

Today's kicks

Tuesday, July 11, 2017


So I got a new job.

Out of nowhere and within 4 weeks everything went comfortable and chilled drinking tequila in a Mexican club to having to move house (fokin' Nothern Suburbs, china) to be closer to my new office. A new company, title and role that fundamentally shook up entire DNA and make up of who I am but was definitely the right move for my long term vision. Just didn't expect it to happen when it did with such short notice.

If you know me then you know about my long relationship with the Swoosh, 8 years to be exact, and my love of my 9-5 at Pernod Ricard working Jameson (GOAT), Ballantine's, Olmeca and Avion. For me to give all that up, you gotta give me something special...

Life achievement unlocked: PUMA ZA Sportstyle Marketing Manager. A brand I have always loved and fallen more and more in love with over the past 3 years. I get shape the brand's identity in the South African pop culture world (music, fashion, art, etc.) but the real reason I took the job was to hang out with Rihanna and Cara Delavingne.

Follow me on my new journey here

Wednesday, May 24, 2017


This by no means new, in actual fact it's about 6 years old but it sounds fresh as ever. The original is a masterpiece in my opinion but the gawd Flying Lotus did his thing on this one.

RIP J Dilla. We love you forever.

Tuesday, May 23, 2017

Random Late Night Thoughts

Life really is a crazy journey. Who would have thought a coloured kid from Cape Town would be able to see the things I've seen, done the things I've done, shake the hands I've shook and been the places I've been, just off his shoe game. I've built a reputation and career off of my obsession with street culture, music and fashion. You'll be surprised how much self taught things do more for you than any university books can.